{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While most luxury brands drive exposure via social media marketing, celeb collaborations and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in years; it does not have TikTok, and does not provide celebrities free bags.|Hermès' success